WESLI’s new brand reflects greater mission of connecting communities
We are thrilled to share some incredible news with you. After months of dedication, creativity, and hard work, we are unveiling a fresh new look and an even more inspiring vision for our English Language School.
Moving the WESLI brand into the future
“The world of language is evolving, and we have to evolve with it. That’s why we’re reassessing who we are and what we do. We wanted to reflect that in a refresh for our brand and how we communicate about our programs and services,” said Jennifer Phillips, Director at WESLI.
“It’s an interesting time for language schools, and as we plan for the upcoming academic year, we will be offering more customized programs moving forward and in different formats than the traditional classroom setting.”
Jackie Kassteen, Owner and Managing Director of Jackfruit Marketing, explains: “From our first conversations, it was clear that the team at WESLI were passionate about the school and their community, but it was so much more than that. Their impact, courses, and service offering extended far beyond what was portrayed in their marketing and communications.”
At WESLI, we knew this needed to change, but we didn’t know where to start, or even where we could end up! Jackfruit Marketing was our trusted guide along the way. Their expertise in branding, combined with their industry knowledge, was the catalyst that propelled us forward and kept us on track to ensure we stuck to the strategic vision we had mapped together.
Jackie continues, “We understood that WESLI’s rebranding was essential to not just refresh their image, but to revitalize their mission and give them the marketing content and tools they needed to set them up for future growth. So much has changed in our industry – and in the world – since 2020, and it’s vital for companies to change, too. The rebrand gave the team a chance to dig deep into what made WESLI different, what kept them going through the last few tumultuous years, and what opportunities lay ahead.”
“In this process, we were able to reflect all of that and to reinvigorate WESLI’s connection with students and alumni, plus local and overseas partners. We are proud to have played a part in this transformation, bringing their new brand to life and opening doors to a world of communication, understanding, and endless possibilities.”
A Fresh Logo to Reflect WESLI’s core values
Our new logo is a symbol of communities and connection. It represents the intersection of people, place, and language that come together at WESLI as we all learn, grow, and connect.
The new look is bold and confident, yet also includes the classic blue colors of WESLI’s past and future. The softness of the lettering is used to create a welcoming feeling, which is what WESLI strives for when you enter the building or interact with staff and teachers. It is important for us to recognize our history and where we started from, while still moving forward to continue to bring the world a little closer as we connect communities. 
In the new logo, the two blue “stripes” represent the two lakes in Madison, Wisconsin – a recognition of where our school began and where we welcome students every year for immersive English experiences. Between Lake Mendota and Lake Monona is the downtown isthmus where WESLI is located, across from the Wisconsin State Capitol building.
The language mark can be imagined as a comma for what is to come; an apostrophe showing that we all belong in our community; or as a speech balloon representing language and communicating across cultures.
A Renewed Vision
At WESLI, we believe in the power of language to transform lives. Our renewed vision is to empower every student with the confidence and skills to engage and connect in a globalized world. This relaunched community learning environment will equip students with cultural competence as they engage and connect with others from many different cultures. Students are empowered through collaboration and critical thinking, as ideas intertwine from the diverse classroom; connecting ourselves to real world solutions.
Community Building 
Our community-building initiatives foster friendships and cultural immersion between our students and the local community. We are expanding our engagement with alumni and local partners to connect our students and community to the best opportunities – all through the WESLI Community.
What Hasn’t Changed: Our Commitment to Excellence
While our look may have evolved, our dedication to providing high quality English language education remains unwavering. Our passionate team of educators and staff is as committed as ever to helping you achieve your language goals.
Join Us on This Journey
We invite you to explore the new WESLI and embark on this exciting journey with us. Whether you’re a current student, a prospective learner, or an alum, or a local or global community partner, we’re excited to share this transformative experience with you.
Contact us to discuss how we can help you with your English journey for English language lessons or curriculum development.